I’ve been back from my first SXSW for a week now, and I have to say that overall I had a really great time!
I’ve heard a lot of complaining about how SXSW Interactive isn’t what it used to be, it’s too big, you can’t run into your friends, you can’t get into parties, etc. Since this was my first time, I have nothing to compare it to, but I can say that I was still able to meet a lot of the people I wanted to and make some really great connections with smart, talented people in the web design industry. My situation is a little bit different than most people who attend SXSW, however; I’m an author and speaker in addition to being a working web designer, so I think I do stand to get work in the writing and speaking areas of my career as a result of networking at SXSW. If I wasn’t an author and speaker, though, I don’t think SXSW would have been as beneficial in building my professional network. I do see how it’s both too insular and big for being as effective at that as other conferences or events could be.
The first couple days, I had a hard time getting into any sessions—or at least any I really cared about. I wasn’t terribly impressed with the quality of the presentations I did see and didn’t feel like I was learning much. But after the first couple days, I finally got into some really excellent sessions that gave me new ideas for things to try in my projects and career. I’ve felt like I’m in a bit of rut lately, since I haven’t had much client work to do, and have felt discouraged about my career. But after seeing some of these great sessions, I feel re-energized about what I do, the value it has, and where I can take it. That’s probably the most valuable takeaway from SXSW for me, so if you’re trying to decide whether to go to SXSW next year, that may be a good reason to decide yes. (more…)